Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services. The new technologies and trends forced companies to change their marketing strategies and rethink their budgets. Companies once focused on marketing through print, television, and radio because that was all they had. Although those options still exist, the internet gave companies another way to reach consumers and gave rise to digital marketing and this is where the skill of digital marketing come into play .